Today’s task was to research how Twitter can be used a tool for collaboration.
Twitter is a lot more than just a way that someone can send brief messages to their friend, although the simple message function does in itself have obvious and strong marketing and publicity potentials. As with all forms of internet-based communication there is a depth to its capabilities that means it can be used in numerous ways.
Twitter can be used to monitor discussion on any given topic. By subscribing to key words or tags anyone can isolate – and watch and access – communication that includes those words or tags. Twitter users be identified in terms of the ‘communities’ they belong to, making marketing a more effective thing. Marketers can keep taps on interest in their – or their competitors’ – product. Going steps further than that, the analysis of data and the ‘listening in’ of chatter means that trends can be anticipated, key tastemakers isolated and marketing campaigns assessed.
Similarly researchers who want to use Twitter content for non-marketing means; they can simply use a keyword to search for relevant tweets and the people who wrote them.
By deliberating encouraging the use of a so-called ‘hash tag’, Twitter can also be used a forum through which anyone who knows to use that tag can become involved in a discussion. This simple method enables anyone with the same specific interest – be it business or artistic to find each other and communicate with each other amidst the millions of users and tweets.
It must be remembered too that Twitter can be used for two way conversation. Enterprises can use it to listen to what their supporters or customers are saying, and they can also engage them one on one. It is a mass media that also enables intimacy. As Julio Ojeda-Zapata, social media expert and author of Twitter Means Business: How microblogging can help or hurt your company says, “Twitter is an intercom, not a megaphone.”